Free tool · No signup
UTM Builder
Build tagged links for your ads, posts and emails in seconds, so your analytics show exactly which one brought each visitor and each sale.
Fill in the fields above: your results show here as you type.
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Frequently asked questions
What are UTM tags?
Short labels added to a link (utm_source, utm_medium, utm_campaign…) so Google Analytics and other tools show which ad, post or email brought each visitor.
Which tags are required?
Source, medium and campaign. Content tells apart two ads in the same campaign; term is for search keywords.
Why lowercase and underscores?
Analytics tools treat Facebook and facebook as two different sources. The builder writes every tag in lowercase, with underscores instead of spaces, so your reports stay clean.
Is what I type stored?
No. The maths runs in your browser: nothing you type is sent anywhere.
Is it really free?
Yes, free with no signup and no limit.
Your next ad starts with a link.
- 50 free credits
- No card needed
- Cancel anytime
