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Markup Calculator
Set your prices from your costs: enter what a product costs you and your markup to get the selling price, profit per sale and margin, or enter your cost and your price to see your markup and margin side by side.
Fill in the fields above: your results show here as you type.
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Frequently asked questions
What is the difference between markup and margin?
Both measure the same profit against a different base. Markup is the profit as a share of your cost; margin is the profit as a share of your selling price. A product that costs 20 and sells for 50 makes 30: a 150% markup, and a 60% margin.
How do I get a selling price from a markup?
Multiply your cost by 1 plus the markup: a cost of 20 with a 150% markup gives 20 × 2.5 = 50.
How do I turn a markup into a margin?
Margin = markup ÷ (1 + markup). A 100% markup is a 50% margin, a 50% markup a 33.3% margin: on any profit, the margin is the lower figure.
Which costs should I include?
This calculator works from the product's cost alone. Shipping, payment fees and ads also come out of the profit it shows: our break-even ROAS calculator counts them.
Is what I type stored?
No. The maths runs in your browser: nothing you type is sent anywhere.
Is it really free?
Yes, free with no signup and no limit.
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