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Google Ads Character Counter
Write your responsive search ad and see each field against Google's limits as you type: 30 characters per headline, 90 per description and 15 per display path field. Chinese, Japanese and Korean characters count as 2, the way Google counts them. Limits from Google Ads Help, checked on 3 November 2026. Switch to Meta, TikTok, Amazon or Instagram in one click.
Google's limits: 30 per headline, 90 per description, 15 per path field. Chinese, Japanese and Korean characters count as 2, and are counted that way here.
Figures from each platform's own pages, checked on 3 November 2026. Platforms change them: check before you publish.
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Frequently asked questions
What are the character limits for responsive search ads?
Up to 30 characters per headline, 90 per description and 15 per display path field, according to Google Ads Help (checked on 3 November 2026). An ad needs at least 3 headlines and 2 descriptions, and takes up to 15 headlines and 4 descriptions.
What if my headline is over 30 characters?
Google's headline fields support up to 30 characters, so a longer one has to be shortened. The counter shows by how many characters, as you type.
Do Chinese, Japanese and Korean characters count double?
Yes. Google counts every character of a double-width language such as Korean, Japanese or Chinese as 2, and the counter does the same. Other characters count as one.
Can these limits change?
Yes, Google can change them. These were checked in Google Ads Help on 3 November 2026: check the help page before a big launch.
Is my text sent anywhere?
No. Everything is counted in your browser, on your device: nothing is sent to us. It's free, with no signup.
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