Free tool · No signup
CTR Calculator
Work out your ads' click-through rate from impressions and clicks, and add your ad spend to get your CPM and cost per click too.
Fill in the fields above: your results show here as you type.
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Frequently asked questions
What is CTR?
Click-through rate: the share of people who saw your ad and clicked it. Clicks ÷ impressions × 100.
How do I raise my CTR?
The creative is usually the biggest lever: a clearer product shot, a sharper headline, a new angle. Test several against each other.
How do I improve these numbers?
Fresh creatives are one of the levers you fully control. Adsmithy makes new ads from your product photo, so you can test more of them.
Is what I type stored?
No. The maths runs in your browser: nothing you type is sent anywhere.
Is it really free?
Yes, free with no signup and no limit.
Your next ad starts with a link.
- 50 free credits
- No card needed
- Cancel anytime
