Free tool · No signup
CPC Calculator
Work out your cost per click from your ad spend and clicks, and add your impressions to get your CPM and click-through rate too.
Fill in the fields above: your results show here as you type.
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Frequently asked questions
What is CPC?
Cost per click: what each click on your ad cost. Ad spend ÷ clicks.
Why does it ask for impressions?
They're optional: add them to see your CPM and click-through rate next to your CPC. A high CPC with a low CTR usually points to the creative, not the bid.
How do I improve these numbers?
Fresh creatives are one of the levers you fully control. Adsmithy makes new ads from your product photo, so you can test more of them.
Is what I type stored?
No. The maths runs in your browser: nothing you type is sent anywhere.
Is it really free?
Yes, free with no signup and no limit.
Your next ad starts with a link.
- 50 free credits
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- Cancel anytime
