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Break-even ROAS Calculator
Find the ROAS your ads must beat before they make you money: enter your selling price and costs, and get your break-even ROAS, profit per order and margin.
Fill in the fields above: your results show here as you type.
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Frequently asked questions
What is break-even ROAS?
The ROAS at which an order's profit pays exactly for the ad that brought it: price ÷ (price − costs). Above it you make money, below it you lose money.
What counts as costs?
Everything an order costs you besides the ad: the product, shipping, packaging, payment and marketplace fees.
What is break-even CPA?
The most you can pay in ads for one purchase without losing money. It equals your profit per order, shown here.
How do I improve these numbers?
Fresh creatives are one of the levers you fully control. Adsmithy makes new ads from your product photo, so you can test more of them.
Is what I type stored?
No. The maths runs in your browser: nothing you type is sent anywhere.
Is it really free?
Yes, free with no signup and no limit.
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