Free ad tools and marketing calculators.
Work out your ROAS, CPM and break-even point, tag your links with UTM parameters, make a QR code, preview your ad in a feed, count your characters against each platform's limits and see where TikTok and Reels buttons cover your video. All free, all in your browser.
8 tools
ROAS Calculator
Your return on ad spend, from what you spent and what it brought in.
Open the toolBreak-even ROAS Calculator
The ROAS your ads must beat to make money, from your price and costs.
Open the toolCPM Calculator
CPM, CPC and CTR from your ad spend, impressions and clicks.
Open the toolUTM Builder
Tagged links that show which ad, post or email brought each visitor.
Open the toolSafe Zone Checker
See where TikTok, Reels, Stories and Shorts buttons cover your vertical ad.
Open the toolQR Code Generator
A QR code for any link, with UTM tracking, as PNG or SVG.
Open the toolAd Mockup Generator
Preview your ad in a Facebook, Instagram, Story or TikTok feed mockup.
Open the toolAd Character Counter
Count your ad text against Meta, Google Ads, TikTok, Amazon and Instagram limits.
Open the tool
Frequently asked questions
What is a good ROAS?
It depends on your margin. The break-even ROAS calculator shows the ROAS your ads must beat to make money, from your price and your costs.
Do these tools connect to my ad accounts?
No. You type your figures or your texts and everything is worked out in your browser: nothing is sent to us, and you don't need an account.
Are the limits and safe zones official?
The character limits come from each platform's own help pages, with the date we checked them. The safe zones are approximate: each app moves its buttons with the phone and the format.
Why add UTM parameters to my links?
So your analytics shows which ad, post or email brought each visit and each sale, instead of lumping them together.
Your next ad starts with a link.
- 50 free credits
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