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Ad Character Counter
Type or paste your ad text and see, field by field, how it fits each platform: Facebook and Instagram ads, Google Ads responsive search ads, TikTok ads, Amazon product titles and Instagram captions. The counter tells a hard limit, which the platform refuses or rewrites, from a recommended length, where your text still runs but may be cut. The figures come from each platform's own pages, checked on 3 November 2026. Everything runs in your browser.
Meta gives these as recommended lengths, not limits: longer text is accepted, but the app may cut it with See more.
No published figure for this field: add your own.
Figures from each platform's own pages, checked on 3 November 2026. Platforms change them: check before you publish.
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Frequently asked questions
What's the difference between a limit and a recommended length?
A limit is the most the platform takes: Google Ads headlines hold up to 30 characters, and from 27 July 2026 Amazon rewrites product titles over 75. A recommended length is the platform's advice: Meta suggests 50 to 150 characters of primary text for the Facebook feed and 125 for Instagram, but accepts longer text, which the app may cut with See more.
Where do the figures come from?
From each platform's own pages: Meta's ads guide, Google Ads Help, TikTok's ad specs, Amazon's Seller Central announcement on product titles, Meta's Instagram API reference and Instagram's own announcement on hashtags. They were checked on 3 November 2026. Platforms change them, so check the platform's page before you publish.
How are characters counted?
As you see them: an emoji, a flag or an accented letter counts as one. Two platforms count differently, and the counter follows them: Google Ads counts each Chinese, Japanese or Korean character as 2, and TikTok counts those and emojis as 2 and ignores the spaces at both ends of the text.
Why is there no figure for some fields?
Because the platform doesn't publish a single one. Meta's ads guide gives none for the description, and Amazon's limit for bullet points depends on the category. For those fields, type your own limit and the counter checks your text against it.
How many hashtags can an Instagram post have?
Up to 5 in a post or reel, since Instagram's announcement of 18 December 2025. The caption itself takes up to 2,200 characters.
Is my text sent anywhere?
No. It's counted in your browser, on your device: nothing is sent to us. It's free, with no signup. Need the ads themselves? Adsmithy turns your product photo into finished ads.
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